URLs in the About the Author – Short Reminder
January 4th, 2008 Admin
It’s 2008 and also time for our bi-monthly editor’s performance review. But I am not going to talk about the editors but instead what I noticed in most articles they approved.
As I’ve noticed. There are alot of articles with URLs in the “About the Author” section which contains some really long URLs… Much longer than this “http://www.isnare.com/?aid=211608&ca=Computers+and+Technology” for an example of a long URL.
Now, as an article marketer myself I would personally not recommend you doing that. Why? Article marketing does not only cover online based reprints and also not all users will just click on your link when they want to go back to your site after one visit.
Most likely, if your article gets reprinted offline and you included a LONG URL then readers of that publication might just think of passing by your URL instead of visiting it. Because it is too long! Why would I try to type such a long URL? Good if I can click on the book or magazine!
So, the tip… actually this is NOT a new tip. This is sort of a reminder to marketers.
MAKE YOUR URLs SHORT! People would rather remember something like www.isnare.com/publisher than this http://www.isnare.com/?aid=211608&ca=Computers+and+Technology
Here is a good tool that might just help you.
http://301url.com/
Entry Filed under: Article Distribution
2 Comments Add your own
1. mike | March 8th, 2008 at 7:58 am
I am considering using isnare.com, but need to know if I can have two links in the resource box.
Also, I heard that the approval rate of articles can up to a week. Is this true? If so, why that long? That would be unappealing to say the least.
2. GlennP | March 13th, 2008 at 3:16 am
Hi Mike,
Check this for your first question. http://www.isnare.com/guidelines.php
For the next, we always ask to give us 4 to 7 days allowance to review articles submitted FOR distribution… which means submitted with distribution credits or from Platinum members…
It does not have to be always 7 days.. it depends on the volume of articles.
We take that long because we do not just do a simple go through the article… each article has to be checked with several things other than grammar and spelling… it includes format, keyword density, if SPAM, duplicates and etc…
With the complexity (to check and make sure editors approve only real ezine articles) and with literally ‘thousands’ of articles to review each day. I’d say I have to be happy for my editors that they only take that long (7 days max)… but then again sometimes they do get it too well they can make it 4 days long or 3 days long…
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